Founder-facing
Direct sparring, no abstract slides.
Modular & flexible
Clear consulting packages that match your needs.
Outcome-driven
We stay involved until go-to-market milestones land, from seed to scale-up.
Locally connected
Strong network across DACH Enterprise customers, accelerator programs, and investors.
We get you in front of decision makers
Market Assessment
Go-To-Market Strategy
CxO Readiness
We map your market, size the opportunity, and identify where your technology has the clearest path to traction.
We define your product's pricing and positioning, who your first enterprise customers are, and how to sell to the C-Level.
We get your story, numbers, and pitch in shape. We open the right doors to DACH CxOs when you're ready to ramp up sales.
Your experts in Enterprise Sales
Annamarie C. Krcmar
Co-Founder and CEO
Annamarie turns deep tech into commercial traction. As co-founder and CEO of Krcmar&, she works with AI and deep tech founders across DACH, helping them land their first enterprise customers, sharpen their GTM strategy, and find the right partners for their next stage of growth. Ten years across SAP, ServiceNow, and private equity. Oxford MBA. Named one of Germany’s Top 25 Women in Tech.
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Prof. Dr. Dr. h.c.
Helmut Krcmar
Co-Founder and Advisor
Co-Founder and Advisor
Helmut is Professor of Information Systems at TU Munich and co-founder of Krcmar&. A serial founder with decades in the trenches from building IT services companies (ITM, Qupe) to seeding category-defining startups as an Exist Seed Partner to Celonis, numi solutions, and Munevo, he brings a rare combination of academic rigour and hands-on venture experience. Co-investor in Stellavent and Tür an Tür Digitalfabrik, former board member of Münchner Kreis and CDTM, and member of Business Angels Deutschland.
Our success stories
"Working with Krcmar& helped us translate what Flow Tool does into language enterprise CIOs immediately understand. Beyond the positioning work, they opened doors to conversations we couldn't have gotten to on our own. It's rare to find a partner who gets both the tech and the enterprise side this well.”
Dr. Elisa Roth
Co-Founder & CEO
Augmented Industries
"Krcmar& is a partner who understands both the technology and how enterprise customers think. They helped us go from many possible directions to a clear view of who our target customers are and which use cases matter most. They sharpened our sales and pitch materials so the customer benefit comes across immediately, and they prepared us thoroughly for customer meetings."
Igor Shapiro
Founder & CEO
DATFID
We bridge the worlds of growth and enterprise
